About us
ABOUT US
Inspiring creativity and imagination
With all the global challenges children face today,
communities of parents and educators are growing
to support their development.
Discover New Toys
Write one or two paragraphs describing our toys. To be successful our content needs to be useful to our customers.
Start with the child – find out what they love and create toys that bring them joy.
Changing playtime is possible.
We’ve done it before.
Meet our team
Dedicated professionals crafting fun experiences
Tony Fred
Chief Executive Play Officer
Founder and chief visionary, John is the driving force behind the company. He loves to keep his hands full by participating in the development of new toys, marketing, and customer experience strategies.
Mich Stark
Chief Toy Officer
Jane loves taking on challenges. With her multi-year experience as Product Director in the toy industry, Jane has helped the company to get where it is today. Jane is among the best minds in the toy industry.
Aline Turner
Chief Toy Technologist
Tom is one of the iconic people in life who can say they love what they do. He mentors 100+ in-house designers and looks after the community of thousands of toy lovers.
Iris Joe
Chief Play Officer
Mark, with his international experience, helps us easily understand the market and improves our products. He is determined to drive success and delivers his professional acumen to bring the company to the next level.